Corporate Wear or Not

Revised: August 5, 2009

Are you busy contemplating whether you should supply your staff with Corporate wear or not? Here are some business reasons why Corporate wear are indeed a good idea:

Corporate wear enhances your CI: Letting your personnel wear a custom uniform or standardised Corporate wear to work, is a very effective way to consistently develop and enhance your Corporate Identity;

Corporate wear is good PR: Professional apparel or corporate workwear is one of the best ways to improve your company’s public image;

Corporate wear promotes team spirit: Identical and official workwear will eliminate competition amongst staff members and automatically place everyone at work on an equal level;

Corporate wear is cost effective advertising: Let your staff wear corporate workwear with your logo printed or embroidered on it during promotional events. This is an economic way of advertising yourself that people will easily remember;

Corporate wear enforces a dress code: When you supply your staff with corporate ware, as some spell it, you will without a doubt ace your company dress code. Without having to instil a specific collection of rules and regulations, your staff will automatically dress appropriately, even the Ladies;

Corporate wear ensures a safe environment at work: Corporate wear that is worn for safety reasons such as protective workwear is essential when you are active in an industrial environment. In fact, in these instances you have to note in your register if staff are wearing protective workwear and prohibit them from working if they are not. This could include overalls; safety boots and –hats as well as gloves or safety eyewear.

How To Select Corporate wear

Here are some tips on how to select suitable Corporate wear:

Be sure to deal with a leading and trusted supplier or manufacturer of Corporate wear that has a proven track record. Make sure that their workwear complies with local and/or international standards by checking a label or two for markings such as bs. or mu.;

Before you make your final selection, it is a good idea to involve your personnel and let them give their opinions too, especially when it comes to Ladies corporate wear or womens workwear. You want them to be proud of what they are wearing;

Remember that Corporate wear does not necessarily have to have a designer label or be formal and include a stifling jacket. Choose something that will be comfortable as well as practical for your specific working environment. Many companies also have leisure wear that their staff members wear on Fridays. The most important factor is that it has to be neat and standardised;

To maximise your Corporate wear, preferably choose materials and colours that will enhance your corporate image and always have your logo clearly printed on it. Discuss the printing with your printers and ask them what kind of print or prints would work best. Depending on the material, they would sometimes rather advise that an embroidered patch is sewed onto the items.

About the Promo Directory

The purpose of the promo directory is to showcase all the promotional gift and clothing companies in South Africa and to supply valuable industry information for those companies that make use of these services.

This directory is being sponsored by 3Q where you can easily get 3 quotes on branded corporate promotional gifts and branded corporate promotional clothing.

If you are a promotional gift or clothing company and would like your business to be added for FREE to the Promo Directory complete the form on the promo contact page.