Embroidery or Printing for Corporate Clothing or –Gifts?
You most probably know that you could have your logo Embroidered on clothing items such as golf shirts, tshirts, sweaters; tracksuits and other similar items for commercial reasons. But are you undecided on whether you should rather make use of Embroidery or printing to brand your corporate clothing or promotional gifts? Well, knowing what Embroidery is could most probably help you make up your mind….
What is Embroidery?
Believed to originate from the earliest chinese times, Embroidery is a beautiful and intricate technique that uses a needle and thread or yarn to stitch or sew a pattern or design onto a patch of fabric or material by hand. There are different kinds of embroidery stitches and embroidery patterns such as chain stitch; blanket- or buttonhole stitch; running stitch; cross stitch and satin stitch.
Many regard Embroidery as a form of art and there is an almost endless resource of Embroidery designs. Very often an embroidery design could even incorporate other decorative items such as beads, pearls or sequins.
Today, the old fashioned kind of Embroidery designs can not only be copied through machine embroidery, but embroidery machines can execute embroidery design which is almost impossible to achieve by hand. Off course, because of modern embroidery machines or brother embroidery, embroidery companies can also handle much larger volumes of Embroidery work. The quality of the embroidery services will even be similar to that of someone who has many years of haven experience.
Why Embroidery?
Giving someone a corporate gift or promotional item which has been embroidered in a studio or embroidery center for example, implies that you have taken the time and effort to do something more special than the usual kind of print that is the norm in the industry.
Embroidery will more often than not also last longer than other types of printed branding. This means the embroidered item will usually last for longer and therefore give your business extended marketing exposure.
Just a few tips that you will find in marketing forums too:
- Remember that when you present someone with an embroidered item at the office, there is always a business reason behind it. So without exception, you have to ask your printers to digitize your logo and have it printed for embroidery, or as some call it, embroidary purposes. But before you hand it over to the embroidery company, be sure to check and approve the prints first;
- Visit the site of the embroidery company before you hand your garments to them and check how much embroidery experience they have.
About the Promo Directory
The purpose of the promo directory is to showcase all the promotional gift and clothing companies in South Africa and to supply valuable industry information for those companies that make use of these services.
This directory is being sponsored by 3Q where you can easily get 3 quotes on branded corporate promotional gifts and branded corporate promotional clothing.
If you are a promotional gift or clothing company and would like your business to be added for FREE to the Promo Directory complete the form on the promo contact page.