How to Make the Most of Giveaways
In many cases, Giveaways can be a much more efficient and cost effective way to reach a potential customer than conventional print advertising. This is especially true when you intend to launch a new product or if you are planning to exhibit in a certain category at a tradeshow.
Just think about it, whenever you enter a tradeshow, it is almost as if there is a Giveaway contest amongst the exhibitors to see who can give away the best and most promotional giveaways. This is done to such an extent that you will end up leaving with much more than an entry tag. You will also find that you have a handbag full of giveaway items.
But if you think back, you will also remember something startling… Certain free giveaways immediately made an impression and you could not wait to test it. If you’re a blogger you could probably not wait to tell your friends or Twitter buddies about it either. And then there were those cheap giveaways which you got rid of immediately and never looked at again.
This proves that just like any other marketing event or campaign, Giveaways have to be planned carefully as well. Here are some pointers that will help you get great exposure from your Giveaways:
- Giveaways should have a strategic objective: Think about what you would like to achieve with your free giveaway and make sure that your giveaway items support your marketing strategy;
- Always select Giveaways with your target audience in mind: If you are wishing to reach a specific kind of consumer, do some research in an archive on the demographics and profiles to ensure that you select promotional giveaways that will appeal to this target audience.
For example, if you are in the educational book trade and want to attract buyers of educational books, you could invite them to a book review at your stand and give them a limited edition book. Just have labels printed with your company details and be sure to stick it on the front page;
- Giveaways can spur calls-to-action: Your business is your bread and butter. So if you are looking for a promotional giveaway that will immediately boost sales, you could have free giveaways that are subject to specific conditions. You could print some vouchers which can only be redeemed once the customer has met certain requirements. For example: “…order your desktop computer during this tradeshow and receive a laptop giveaway for absolutely free…”
- Get people talking about your Giveaways: If you want long lasting and far reaching brand exposure, launch competitions giveaways on the Internet and link it with pbs and a catchy viral campaign. You could receive massive coverage through an enthusiastic blogger or people who start chatting about it on social sites such as Twitter;
- Giveaways should always be branded: Never neglect to have printing done on your Giveaways. If you do, it will be money wasted. Ask your printers for advice on the best types of prints for the Giveaways that you have chosen.
About the Promo Directory
The purpose of the promo directory is to showcase all the promotional gift and clothing companies in South Africa and to supply valuable industry information for those companies that make use of these services.
This directory is being sponsored by 3Q where you can easily get 3 quotes on branded corporate promotional gifts and branded corporate promotional clothing.
If you are a promotional gift or clothing company and would like your business to be added for FREE to the Promo Directory complete the form on the promo contact page.